How To Build A Website That Makes $1000 A Day
First of all, you need to realise your website won’t fix everything. New business owners think that the way their website looks and is structured is the end. They think that if they just build a good website, they’ll get great results. That’s not the reality.
You should, of course, build a website optimised to maximise your conversion rate. However, your initial set-up will usually be good enough to get good results from the get-go. In this article, we’re going to get into how to build a website that makes $1000 a day.
You need to realise that websites don’t need to be expensive. They’re essentially just a piece of digital real estate for your business and you can get a decent website built for $1000-$2000 dollars or build one yourself, using tutorials on Youtube and a builder like Elementor ranges from free to $200 a year.
On top of that, if you really don’t want to build your own website, or pay someone to do it for you, you don’t need it. You can set up social media pages or profiles on market places where buyers and sellers congregate. For example, the process I’m about to share with you works just as well for a LinkedIn page as it does, for say, a marketplace or freelancer network like Upwork.
The Process of Building a Website
So, what does your website need to be to get you the results you’re after? Well, first of all, it needs to have the elements that make a website work. This differs a little from industry to industry. However, it’s pretty easy to figure out what your website needs to include for a particular service.
Simply do a bit of research. Step 1 to build a website that makes $1000 a day is to create a spreadsheet with 10-20 of your competitors for your service and then break down the similarities between each website. If you don’t know how to pick a service or the basics of drop servicing, check out the free beginner step by step tutorial I made here. One service you could choose is resume-writing services for university graduates. The similarities between competitor websites are the essential things you need to implement in your own business.
Once you’ve built your website based on the competition, you can start putting together your campaign. You see, how to make $1000 a day with your website, comes down to the quality of the traffic you’re able to drive to that website. Of course, money from your website requires people to buy stuff from you, right?
So, what we’re going to do is, first of all, choose a marketing channel to work with. Again, check out some of my youtube videos for other marketing channels, but let’s talk about Facebook advertising, resume writing services as our service, and university graduates as our target audience, for the sake of the example.
Pinpointing the Problem
The first thing you need to do is pinpoint the problem you’re solving with your service. In this case, our solution is resume-writing services.
So, the problem we’re solving is helping university students get jobs. It’s not just the problem of not having a resume. You need to go deeper. What benefit do they get from the feature of having a good resume? They get job interviews and ultimately get hired, right? So that’s what we’re going to be focusing on primarily in our efforts.
Create an Offer and a Campaign
Next, we’re going to create an offer based on that solution to the problem combination. Then, move forward into creating the campaign. We can base our offer on the delivery teams we source and what we learn from our competitors.
In fact, with Facebook ads, we can just check out our competitors in the Facebook ads library to figure out what ads they’re running. Then, use those to inspire our own ads as the beginning tests. You can use them to benchmark the ads you create from there. What you should be doing is constantly testing and split testing ads against one another.
So, you start with Ad 1, then test it against Ad 2. If Ad 1 wins, then you test Ad 1 against Ad 3. If Ad 3 wins, it then becomes the benchmark and you test it against Ad 4. We do this for every step of our funnel to figure out which offer is converting at the highest percentage to maximize our profitability and lower our cost per sale.
How to Get Traffic
So, once you’ve figured out a good offer based on your competitors and created a campaign based around Facebook Ads, you can then start driving traffic. You have to remember that driving traffic depends on how much time and money you have to invest in your business.
If you have a lot of time and not so much money, something like social media outreach or cold email is great because you can do it for free. If you have funds, but you’re very busy in life, then paid advertising, like Facebook, is your best option.
If you want a really simple tutorial on how to build a Facebook campaign, I recommend checking out this video I made here for beginners. What we’re going to be doing here is driving traffic and as much traffic as we can afford to drive with the resources we have, right? So figure out how much time and money you want to invest in your business and go with that to start out with. Something is better than nothing, but the more the better.
Track the Numbers
Now, this is really the most important thing when it comes to building a website that’s making $1000 a day. If you master this part, then the path is going to be really easy and fast for you. You need to track all of your numbers on a daily basis.
What this means in terms of Facebook ads is tracking impressions, clicks, leads, calls, and sales to keep things simple and then looking at the conversion rate between each stage. You want to really diligently track all of these numbers so that you know what’s going on in your business. This way, you know how to improve it. If you don’t have the numbers, it’s going to be really difficult to figure out what’s going wrong.
So, you start out by focusing on what your competitors are doing because they’ve already spent thousands of dollars figuring out what works. That’s your base. Then, you test things out, and track the numbers so you can slowly improve things over time.
Once you have all of your numbers, you can then focus on optimisation. If your impressions > click stage or click-through rate is low, you need to test and work more on your ads. Create different variations and work on improving the numbers there.
If your click>lead rate is low, then you need to work on the offer on your website, maybe test different lead magnets, calls to action, or a better offer. To get more leads setting up calls, you need to test out your follow up process with those leads, improve the email followup, call leads directly to set up an appointment or get a remarketing campaign going.
To get more calls turning into sales, you need to focus on your calling script. Optimise it, and even try different salespeople out until you find someone who’s great at what they do. Every stage can be optimised through testing and that’s why there’s always a way to get a higher conversion rate.
Also, don’t discount the fact that your audience matters the most. You need to be driving the right traffic to your website and be customising your offer directly to a certain niche. That way, you’ll increase your conversions across the board. So, there are many things that add up to improve your conversion rate over time.
The Bottom Line
So, what would this $1000-a-day website look like? Well, let’s say you’re selling resumes for $300 and it costs you $30 to have one written. Then you have a $270 profit margin there. Let’s say you’re doing all the admin and such and you have no other costs except the Facebook advertising itself. The cool thing about a service like this, by the way, is you don’t even need a salesperson.
Well, you’ve got no costs in this case but the Facebook ads. It means that to break even on a sale, you’d need to sell $270 for an individual sale. This means that at worst, your numbers need to look like $2.7 cost per click, $27 cost per lead, and $270 cost per sale, assuming a 10% conversion rate at each stage, which is pretty low, especially with a highly targeted campaign. So, when you simplify things down to the numbers, business gets a whole lot easier and that’s why in business, we always purely focus on the numbers.